January 3, 2022
SVP Global Sales & Marketing Appointment
INTEREL, premier international smart building infrastructure provider, is excited to announce the January 2022 appointment of Layne Spencer as Senior Vice President of Global Sales and Marketing. In his new post, Layne will lead the organization in furthering the company’s mission to offer innovative hardware and software solutions to partners and clients in multiple real estate segments all over the world. He will support continued growth within the hospitality space in which INTEREL has enjoyed over ten years of success as the preferred smart platform for many of the industry’s finest properties. Layne will also focus closely on driving diversification and expansion into North American MDU verticals, including market rate, affordable, military, and single-family rentals as well as senior living, student housing, and condo/coop/HOA communities.
Layne’s expertise is in scaling businesses by building high-performing teams, executing effective marketing strategies, and forging key partnerships within both direct and indirect models. Prior to joining INTEREL, he served as Vice President of Sales and Marketing for North American smart apartment tech provider IOTAS where he fostered growth and oversaw the launch of the company’s channel and enterprise programs. Layne brings a multifamily-specific perspective to INTEREL with over a decade of combined leadership experience in the space, including SaaS and hardware sales, integrated marketing, corporate and business development, commercial brokerage, property management, technology implementation, customer training, and partner enablement. His earlier background includes senior positions within the automotive and education industries. Layne holds B.S. and M.Ed. degrees from Berry College.
Florian Gallini, CEO of INTEREL, says “We’re so pleased to have Layne aboard to lead our global sales efforts to the next level. He brings a unique skill set to the table combining deep understandings of value-based consultative selling, organizational optimization, strategic marketing, and indirect sales processes. I look forward to this exciting next stage of growth, particularly in the multifamily space that Layne knows so well.”
Layne adds, “Joining INTEREL in this role is such an incredible opportunity. Not only do I get to leverage my industry experience in growing a global team, but I also get the honor of representing a transformational solution. Implementing the right Smart Building infrastructure has never been a more critical decision for commercial owners and operators to make. Because their properties have unique requirements, what they adopt needs to be highly flexible and go well beyond consumer grade. That’s where INTEREL is a game-changer. Our hardware and software options offer superior functionality that can meet the needs of any type of property within any asset class. The virtual smart building hubs built into our thermostats place us in the unique position of being able to offer solution providers and other partners feature sets, connectivity options, and data insights they’ve never had before. This allows them greater market access across both greenfield and brownfield properties along with a more dynamic product to sell through to their customers.”
Contact: Layne Spencer, lspencer@interel.com
About INTEREL
INTEREL creates intelligent sustainable environments and is on a mission to deliver best-in-class, beyond consumer grade smart building infrastructure for solution providers, distributors, and other partners and clients across multiple real estate verticals all over the world. From hospitality to multifamily and beyond, our flexible platform, premium smart hardware, and open APIs accommodate a myriad of use cases. With more than half a million devices installed, INTEREL supports smarter, more efficient buildings in over 45 countries worldwide.